Owning a small business is not for the faint of heart. In the early days, you’re often the salesperson, the technician, the receptionist, the bookkeeper, the marketing manager, the custodian, and just about everything else. With so many responsibilities competing for your attention, less urgent—but still important—tasks can easily fall through the cracks. One of those tasks is asking customers to leave an online review.
Most business owners understand that online reviews are essential for building credibility, earning the trust of prospective customers, and improving search engine optimization (SEO). However, consistently asking for reviews—and following up with customers who don’t respond to the initial request—takes time that many small business owners simply don’t have. Even more concerning is the possibility of an unhappy customer leaving a negative public review that damages your online reputation.
Matt Smith, a small business owner himself, recognized these challenges and decided to create a solution. He developed Baxtr (formerly known as Moxly), a service designed to help small businesses increase Google reviews with minimal effort. His goal was to make the process as simple as possible for busy business owners while still delivering meaningful results.
With Baxtr, there are no complicated systems to log into, no confusing dashboards to navigate, and no technical expertise required. Business owners simply provide their customers’ email addresses, and Baxtr handles the rest.
When Baxtr contacts a customer by email, it first asks whether they were satisfied with the service they received. If the customer answers “No,” they are invited to provide feedback directly to the business rather than posting their concerns publicly on Google. This gives business owners the opportunity to address issues, improve customer satisfaction, and potentially resolve problems before they become negative online reviews.
If the customer indicates they were satisfied with the service, Baxtr provides a direct link encouraging them to leave a positive review on Google. By making the process quick and convenient, satisfied customers are much more likely to follow through.
Of course, not every customer responds to the first email. That’s why Baxtr automatically sends several friendly reminder emails over time, increasing the likelihood that customers will leave a review without requiring any additional effort from the business owner.
Some customers simply prefer not to post reviews on Google. When that’s the case, Baxtr allows them to leave a review on the Baxtr website instead. As search engines continue to evolve and AI-powered answer engines become more common, reviews hosted on the Baxtr platform are increasingly being referenced when recommending businesses during online searches.
Perhaps one of Baxtr’s greatest advantages is its affordability. The service was built specifically for small businesses, with pricing designed to fit even modest marketing budgets. That means nearly any business can take advantage of an automated review system without making a significant financial investment.
For small business owners who want to strengthen their online reputation but don’t have the time to chase down customer reviews, Baxtr offers a practical, hands-off solution. By automating the review request process, encouraging positive feedback, and giving dissatisfied customers a private way to voice their concerns, Baxtr helps businesses build trust, improve their online visibility, and attract more customers—all while allowing owners to stay focused on running and growing their business.
